-A new campaign from the American Lung Association, the Ad Council and Hill Holliday aims to get high-risk individuals to get screened early for lung cancer. The film, created for the “Saved by the Scan” campaign by Hill Holliday, launches as the American Lung Association kicks off Turquoise Takeover Week to raise lung cancer awareness. Lung cancer is the number one cancer killer but if detected early, chances of survival are much higher. The animated film follows a woman who kicks cigarettes but smartly gets screened for lung cancer after quitting. She is able to enjoy a full life into older age and spend time with her grandchildren.
-Ad agencies and most of the major holding companies are committing to protecting reproductive rights of vulnerable employees in the wake of the leaked opinion from the Supreme Court.
-A group of TBWA veterans have joined forces with the editor of Nordic newspaper Helsingin Sanomat to launch their own creative agency with a pro-Ukraine initiative.
-Thumbtack, a company that provides specialized workers to tend to consumers’ assorted tasks, is utilizing a talking, anthropomorphized thumb to add personality to its marketing strategy.
-Adidas is standing behind its creative featuring bare breasts, even after the campaign was banned in the U.K by the Advertising Standards Authority.
-Doritos is teaming up with Netflix’s Stranger Things for “Live From the Upside Down,” a virtual concert celebrating the show’s fourth season.
-As part of Adweek’s AAPI Creative Spotlight, TBWA’s Rohit Thawani boasts a portfolio featuring daring work that is forward-thinking and innovative.
-Jack in the Box has opened a drive-through window on Twitch.