-Creative agency ACNE’s “The Human Car” campaign for Swedish electric vehicle manufacture Polestar introduces the Polestar 2, which it claims is the first car in the world with a built-in Google Android system that responds to voice commands. The campaign will span TV, print, YouTube and social media, showcasing a variety of benefits of the vehicle’s Google-based HMI system.
A spot directed by Tomas Skoging (video above) imagines the Polestar 2 as another travel companion.
The effort marks ACNE’s second campaign for Polestar since it started working with the brand last September.
“From a creative perspective, when we started to think about the Android integration we wanted to stay clear from all technical aspects, which today is totally irrelevant. You just want things to work seamlessly,” ACNE executive creative director Johan Bello explained in a statement. “So we focused on really highlighting the benefits and the emotional experience you get from using this feature, in a way that tells the story about Polestar 2 as the best travel companion one could ever have.”
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