Wednesday Stir

By Kyle O'Brien 

-The new sports app AllAthlete is introducing itself with a campaign created by Brooklyn-based agency The BAM Connection. The idea behind the campaign is that a lot of amateur athletes toil away in the dark, not getting the attention they deserve—and this app shines a spotlight on them so they share their skills, highlights, stats and get noticed by the people who matter. The ad shows silhouetted athletes grinding it out in slow motion, perfecting their skills in practice.

-To help find work for professionals currently facing the chaos of escaping Ukraine, two New York-based brothers, originally from Russia, developed and launched a website to connect Ukrainians with work opportunities.


-There are several things people in the ad world can be doing to help in Ukraine, writes Amy Williams, founder and CEO of Good-Loop.

-Publicis Groupe is stopping all operations, engagement and investment in Russia immediately.

-For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers.

-Wendy’s and Rick and Morty are at it again with “Morty’s Mayhem,” a Las Vegas activation that coincides with March Madness.

-Through the acquisition of agencies Bob the Robot and Dunning, Kruger and Associates, The North Alliance (NoA) has formed NoA Finland as it develops its global ambitions.

-This year Adweek is opening up the nomination process for the Creative 100 to anyone with a name to suggest.