Wednesday Stir

By Kyle O'Brien 

-Just as rental inventory across New York City is its lowest in eight years and prices are starting to soar again, New York real estate company StreetEasy and agency Preacher are launching a massive OOH campaign running all throughout NYC to help all New Yorkers in the real estate game—buyers, sellers and renters. “Win The Game of Real Estate” pays homage to classic board games with New York-centric designs. Preacher partnered with New York artist Jon Contino to bring the game aesthetics and visuals to life.

-Coca-Cola, PepsiCo and Starbucks are all pausing their business in Russia, joining a sprawling list of brands that have suspended any presence in the country.


-Riding new business wins and investing in digital transformation, Starcom has elevated five executives to its U.S. leadership team.

-A spike in domestic violence has prompted numerous brands and organizations to launch campaigns tackling the problem from different angles.

-In honor of International Women’s Day, femtech brand Elvie launched a new global campaign with Mother London that aims to highlight the benefits of the brand’s tech for women’s bodies.

-Athletic Brewing Company, a leader in non-alcoholic craft beer, has launched its first-ever “light” product and draws in standout college players and an ESPN broadcaster as brand evangelists.

-Petco is positioning its Vital Care membership program as a solution to expensive pet care, with a new “Petconomics” campaign spotlighting discounts.