-Horse owners and enthusiasts understand the deep love and strong emotional connection that they feel toward horses. Zoetis, an animal health company, made this connection the focal point of a new creative campaign platform. Called “Long Live the Horse,” the highlight of the campaign by Colle McVoy and 10 Thousand Design shows the touching bonds and mutual respect between various caretakers and their horses.
Additional elements include a comprehensive new brand design system, a refreshed veterinarian-facing website, a new horse owner website, a national media campaign, retail collateral and social media, tradeshow and environmental graphics.
-FCB Global is set for a change in leadership with global chief executive Carter Murray set to depart and global chief creative officer Susan Credle becoming the IPG-agency’s global chair while continuing as chief creative officer.
-ViacomCBS changed its name to Paramount and Adweek looks at what that means for consumers and investors.
-Three veteran advertising executives from Lerma have launched a new virtual agency, BeautifulBeast, to take advantage of the growth in cross-cultural marketing.
-The Super Bowl’s star-studded ad from Michelob Ultra gets Adweek’s Adnatomy treatment.
-WPP creative content production company Hogarth Worldwide has named Mehta in the newly created role of global executive creative director.
–Drew Barrymore and a big chicken stroll along snowy New York streets, go on a shopping and modeling spree at a vintage boutique in meat alternative Quorn’s latest campaign.