-Marketing gimmicks don’t come much lamer/uglier than this. link
-Senator Arlen Specter launches an ad campaign in Pennsylvania. link
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-HTC countersues Apple for five patent infringements. link
-Saatchi & Saatchi LA hired Jason Nichols as creative director; Dave Evans as senior integrated producer; Donnell Johnson as associate creative director/copywriter; and Gary Rosen as ACD/copywriter. link
-MDC continues its buying spree, acquiring U.S. media analytics firm IMS. link
-TBWA\Hakuhodo promoted Miki Matsui to chief creative officer. link
-Ogilvy Amsterdam and Shilo’s “Burma Viral” project made it into the For a Good Cause collection. link
-How much is your Facebook page worth? link
More: “Tuesday Odds and Ends”