Wednesday Odds and Ends

By Erik Oster 

-Preacher tackles the “cage free” distinction in this “Bullsh*t Free Eggs” spot” for Austin-based Vital Farms (video above).

-McDonald’s picked Huge as its U.S. digital design and user experience agency, following a review. Huge will open up a Chicago office to service the client. 

-IPC CEO Michael Roth, MDC Partners CEO Scott Kauffman, BSSP executive creative director Keith Cartwright and others discussed diversity and inclusion at an Advertising Week panel.

-The Martin Agency hired Karen Costello as executive creative director, tasked with leading the Mondelez account.

-Adweek lists “15 Transformative Creative Ideas That Changed the World Over the Past Year.”

-Publicis Groupe U.K. named Annette King  as CEO.

-Pernod-Ricard launched a review for its Chivas Regal whisky brand.