Wednesday Odds and Ends

By Erik Oster 

-Goodby Silverstein & Partners launched this “Highlights” spot for Sonic (video above).

-Adweek discusses purpose-driven advertising and MAL\For Good with Lee Clow.

-The Ad Council appointed Y&R global CEO David Sable to chair its board of directors. 

-Hyundai spent big on placement for new ads but spending on broadcast placement for new creative went down last week, even as overall broadcast placement spending increased.

-Sid Lee is helping Moët Hennessy launch its Volcan De Mi Tierra tequila brand.

-Cutwater welcomed four additions to its creative and production teamsAdora Wilson-Eye as associate producer, Mitchell Hunter as editor, Tufan Guzeloglu as senior art director and Silky Szeto as art director.

-Nine Mile Circle hired Julia Merrill as executive producer. 

-MXM named Lauri Liebenstein as group account director.