-Periscope launched its first campaign for Essentia, the leader in “ionized alkaline water.” We still don’t quite know what that is.
-In Weird Stuff We Missed, a vending machine in Singapore sells not candy or drinks but cars—as in luxury brands like Bentleys and Ferraris.
-R/GA hired Tim Maleeny as executive director, brand and marketing strategy. He most recently helped Deloitte open Heat’s new Manhattan office.
-Fluent released a survey about the values of coastal and heartland Americans. Its results will not surprise you.
-DigitasLBi New York hired Phil Sloan as its new SVP of media and media lead on the AmEx account. He previously worked at Assembly.
-RAPP named Ross Jenkins, who was formerly managing partner and global vp of analytics/data platforms at GroupM Xaxis, as SVP of experience analytics in its New York office.
-BETC Paris expanded its creative department by six.
-The Honey Partnership opened its first U.S. office in San Francisco under social creative agency brand Honni.