-The Honest Companyy launched “Honest Moments,” its first brand campaign. Launch spot “The Big One” (video above) made its broadcast debut Monday during ABC’s The Bachelor.
-The Drum explains “Why Patagonia’s off-the-wall advertising asks customers to think twice before buying its products.”
-Gyro appointed Mike Harris as chief strategy officer, technology.
-Digitas LBi,Mad Cow Films and Saddington Baynes launched a “Real View” test drive experience for Honda which the brand claims is its largest-ever content campaign in Europe.
-Independent media agency Crossmedia hired Greg Siano as managing director. He previously served as executive vice president, director of media services for IPG’s Tierney.
-Gyro director of strategy Kim Lauersdorf answers the question, “Should Brands Get Political?”
-AW360 takes “A Marketer’s Look at Clean Living.”