Wednesday Odds and Ends

By Patrick Coffee 


-Mobile and Chicago-based RSQ created the University of Alabama’s first national campaign, “Where Legends Are Made,” which aims to remind viewers that the school isn’t all about football.

-Mattel, which just signed Tongal and may have expanded its relationship with BBDO, also launched a review for its $150 million media account, which is currently with Starcom and WPP.

-Need more anti-Donald work in your life? 3 friends from R/GA, W+K and Campbell Ewald made a bunch of #NeverTrump faux movie posters that they posted around New York today.

Campaign U.K. reports that the big boom in mobile advertising has only just begun.

Rich Siegel wrote a book of rants about working in advertising, and sources tell us you might want to read it.

-DraftKings and FanDuel each agreed to pay $6 million to New York State and essentially plead guilty to false advertising. Maybe we won’t see so many of their ads now.

-AKQA named Naiad Angel, a veteran of R/GA and GTB among others, as its client partner in London reporting to GM Ron Peterson.

-According to research by BIA/Kelsey, digital will overtake “traditional” platforms in local ad markets by 2018.

-“Programmatic creative” is the latest phrase that will make you roll your eyes over the next two or three years.

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