–Highmark Health and Allegheny Health Network (AHN) teamed up with agency Doner to release 30 spots in 30 days as “#LivingProof” of quality care (video above).
–Alisa Leonard, founder and CEO of Hello Q teamed up with Alia Zaharudin, vp, corporate strategy and operations for Rubicon Project and Hilary Gentile, chief strategy officer at McCann Health to launch the #Breadwinners Project, which aims to change perceptions about female breadwinners.
-Will the Desert Trip festival featuring the Rolling Stones, The Who, Paul McCartney, Neil Young, Roger Waters and Bob Dylan (a.k.a. “Oldchella,” a.k.a. “Geriatrapalooza”) really forego major sponsors?
-Digital agency Mirum redesigned Mazda’s website.
–A group representing “the public” wants the FTC to take action and insist that Kim Kardashian stop promoting crap on Instagram without including an #ad or #sponsored tag. THIS MUST NOT STAND.
–ITT Technical Institute is going out of business. What does that mean for Campbell Ewald’s new Hispanic unit sociedAD?
–The Drum wants to know which advertising cliches annoy you most. So far the winner seems to be “bumbling dads.”
–Jim Beam has its own Apple Watch, which you will inevitably lose and/or break after taking shots of bad whiskey.