Wednesday Odds and Ends

By Erik Oster 


-Grey Canada explores the “Sound of Smoothness” for Herradura Ultra tequila (video above). 

-Adweek explains “How Nike Brilliantly Ruined Olympic Marketing Forever.”

Multimedia entertainment studio Electus appointed Eli Pakier as head of creative services for Electus Digital.

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John T. Georgopoulos, veteran of RAPP, POSSIBLE and Razorfish, joined New York’s InTouch Solutions as director of analytics strategy.

Terri & Sandy celebrated its recent Effie Awards designation as one of the most effective agencies in America by erecting a billboard that reads, “We Could Sell Hillary to Donald.”

-The San Jose Sharks appointed Sausalito-based agency Division of Labor as its agency of record.

-Adidas selected The&Partnership digital engagement agency AllTogetherNow to create its content strategy playbook.

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