–Portland agency Roundhouse “sent copywriter Lee Kimball into the wilderness with just ONE rule: take nothing but Roundhouse clients’ products with you” (video above). There’s a LivingOffTheBrands website, and the agency will be updating Kimball’s adventures on its social media accounts.
–Food Lion is somehow the least popular business for Pokemon Go users. SHAME!
–Prophet closes down one day each year to help nonprofits. But why not TWO days, huh?!
–Ad Contrarian totally predicted this Pokemon Go listicle craze, btw.
–We refuse to believe that Millennials say YouTube and Netflix are more important than snacking.
–J.T. Compeau, who leads client services for AffinityAnswers explains “How Clinton and Trump Can Capitalize on Knowing Their Followers’ Favorite Brands.” Turns out fans of the narcissistic GOP candidate are also fans of narcissistic rapper Kanye West.
–Coca-Cola will use its Olympics sponsorship to remind consumers that it makes non-carbonated drinks, none of which are an effective treatment for Zika.
–David Angelo of David&Goliath tells AdAge’s Small Agency Conference all about making “Bravery” his agency’s rallying cry.