Wednesday Odds and Ends

By Erik Oster 

-Grey London launched a new “#SnackSmart” campaign for Go Ahead! with a 30-second spot (video above).

-VFX studio Digital Domain appointed Ken Roupenian as vice president, digital studio.

Global experiential marketing agency GMR appointed Tania Dsouza as digital technology director, ideation. 

-Adweek introduces “The New Generation of Hybrid Creatives.”

-Ruffian launched a new Los Angeles office on Sunset Boulevard.

-Visit Santa Barbara appointed Cutwater as its AOR.

-Baltimore agency Planit promoted Jessica Brown to digital creative director

Los Angeles-based commercial production company Native Content added Iain Mackenzie to its directorial roster.