–Hershey’s promises to trade the swag crap you will get at SXSW for something you actually want…like candy? (video above).
–San Francisco-based creative agency Hub Strategy and Communication appointed Kelly Burke as executive vice president, media.
-Publicis Media CEO Steve King discusses “Benefits of Consolidation and Why Vivaki Had To Be Eliminated.”
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-Fast Company shares “Gary Vaynerchuck’s Guide To Public Speaking.”
-“Reddit swears it’s not too scary for brands,” Digiday explains.
-Adweek takes “An Inside Look at IHOP’s Social Media War Room on National Pancake Day.”
–London airport hub Heathrow appointed Havas Worldwide as its new creative and marketing agency.
-Digiday examines “How Kohl’s and JCPenney view Periscope.”