Wednesday Odds and Ends

By Erik Oster Comment

Hershey’s promises to trade the swag crap you will get at SXSW for something you actually want…like candy? (video above). 

San Francisco-based creative agency Hub Strategy and Communication appointed Kelly Burke as executive vice president, media

-Publicis Media CEO Steve King discusses “Benefits of Consolidation and Why Vivaki Had To Be Eliminated.”

-Fast Company shares “Gary Vaynerchuck’s Guide To Public Speaking.”

-“Reddit swears it’s not too scary for brands,” Digiday explains.

-Adweek takes “An Inside Look at IHOP’s Social Media War Room on National Pancake Day.”

London airport hub Heathrow appointed Havas Worldwide as its new creative and marketing agency.

-Digiday examines “How Kohl’s and JCPenney view Periscope.”