-The Drum shares “What we learned about Donald Trump’s social media strategy” (video above).
-The Mill Los Angeles appointed Rani Melendez as managing director.
–Publicis. Sapient acquired Vertiba, “a Gold Salesforce Consulting Partner specializing in the delivery of Salesforce cloud solutions for data-driven marketing, sales and customer service.”
–TBWA New York hired some new game changers.
-Studios Hint and Nice Shoes have partnered, “connecting colorists in New York, Chicago and Minneapolis with artists and creatives in Kansas City.”
-Chick-fil-A’s cell phone-ditching promotion is getting a favorable response.
-Mother New York strategist Marissa Shrum says “Kanye West needs a strategy.”
-The Lively Group appointed Liz Mason as managing director.