-GSD&M launched “Made” for Goodyear, featuring Dale Eanhardt, Jr. (video above).
-Outsider added London-based Max Fisher to its directorial roster.
–Spanx has some seriously odd messages in its packaging lately.
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-Saratoga Springs, New York-based full-service marketing agency Fingerpaint appointed industry veteran Bruce Rooke to lead a new ideation/innovation group.
-The Mill Chicago welcomed colorist Matt Osborne.
-Tool of North America added Jeff Schaffer and Jackie Schaffer (creators of FX comedy The League) to its directorial roster.
-Creative studio Nice Shoes added CG director Andy Zazzera to its roster.
–MullenLowe Profero, the digital arm of MullenLowe Group, appointed Eric Andrade as head of delivery, Americas.