-GSD&M launched “Made” for Goodyear, featuring Dale Eanhardt, Jr. (video above).
–Spanx has some seriously odd messages in its packaging lately.
-Saratoga Springs, New York-based full-service marketing agency Fingerpaint appointed industry veteran Bruce Rooke to lead a new ideation/innovation group.
-The Mill Chicago welcomed colorist Matt Osborne.
-Tool of North America added Jeff Schaffer and Jackie Schaffer (creators of FX comedy The League) to its directorial roster.
–MullenLowe Profero, the digital arm of MullenLowe Group, appointed Eric Andrade as head of delivery, Americas.