Wednesday Odds and Ends

By Erik Oster 

North Carolina’s The Variable created a new campaign for Lowe’s as well as a WishFULL web app that helps users ask their friends and loved ones to donate to a local food bank (video above). 

-Adweek lists “20 Sites Holiday Season Toy Advertisers Need to Target.”

-M&C Saatchi Stockolhm placed PSG striker Zlatan Ibrahimovic‘s name atop Malmo, Sweden’s tallest building, with the help of E.ON, an energy company that develops renewable energy sources for the future.

Fallon and wall decal company Fathead launched a new interactive exhibit called RADIANT CITY for Studio F in Detroit.

-Philadelphia-based agency 160over90 launched new website

-ActionAid is launching the first rain-triggered outdoor ad.

-Geometery Global executive creative director Laura Johnston explains “what it takes to succeed in daily work.”

-Adweek explains “Why Advertisers Are So Eager for This Year’s Macy’s Thanksgiving Day Parade.”