Wednesday Odds and Ends

By Erik Oster 

-Rules Creative Taiwan launched “The Excuses 2015” for Heineken in anticipation of Chinese New Year (video above).

-OgilvyOne Indonesia won digital marketing duties for Sariwangi, “Unilever Indonesia’s biggest local tea brand.”

-Customer engagement agency, Meredith Xcelerated Marketing (MXM) has been named content agency of record for TGI Fridays.

Erin McPherson, chief content officer at Maker Studios, explains how to advertise to millennials.

-Chinese hackers reportedly used interstitial ads on Forbes to spread malware.

-These IKEA billboards poke fun at the difficulty of self-assembly.

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