Wednesday Odds and Ends

By Erik Oster 

-PFK launches first-ever digital campaign for, entitled “The Absurdity of Haggling” (video above).

-Pereira & O’Dell named Matt Herrmann as its chief strategy officer. Herrmann joins from BBDO SF, where he served as EVP/director of strategy for four years.


-The Advertising Club of New York named Dana Anderson, SVP, CMO, Mondelez International as its 2014 Advertising Person of the Year.

-Saatchi & Saatchi, New York given expanded role for Walmart, tasked with presenting retail giant as underdog.

-Interpublic Group reports its net income nearly doubled in third quarter.

-Publicis North America Chief Digital Officer Dawn Winchester today announced the appointment of Eric Green as EVP, director of experience design, effective October 29, 2014.

-Mashable signs partnership with MEC, licensing its Velocity platform, “a technology that predicts and tracks the viral life cycle of digital media content.”

-Production company Über Content announced the addition Bethany MacMillan as director of East Coast sales.