-Ralph Lauren created “a cinematic 4D experience” to introduce its Polo for Spring ’15 collection (video above).
-Ad spending in North America could top pre-recession levels by the end of the year. link
-Mercury Media named Andrew McLean chief executive officer. link
-160over90 promotes Creative Director Sig Gross (formerly with Arnold, Hill Holliday) to senior executive creative director. link
-Minneapolis-based experiential agency Modern Climate announced the promotion of Shane Mechelke to vice president, Technology. link
-Executive Vice President Elaine Eisen steps down at Omnicom’s CAHG via a note on her LinkedIn page. link
-Station Films has added Eli Sverdlov to its directorial roster. link
-AnalogFolk New York has appointed David Fausel in the newly-created role of managing director and Zach Pentel as strategy director. link