Wednesday Odds and Ends

By Erik Oster 

-Halle Berry promotes her fragrance line, Wild Essence, in new ad (video above). link

-McCann’s Rob Reilly to DigiDay: “I don’t claim to be incredibly smart, but I certainly outwork people.” link

-Chicago-based design-driven production company Sarofsky Corp announced the addition of Steven Anderson as executive producer. link

-H&M chooses Tony Bennett and Lady Gaga for winter campaign. link

-Dentsu Aegis Network announced that Aegis Lifestyle, Inc. has acquired New York-based full-service lifestyle marketing agency MKTG, Inc.

-RealMassive named Craig Negoescu as the company’s first vice president of creative and design, in order to “further merge user needs, business vision and technical requirements into the architecture and design of the RealMassive search platform and application.” link

-Traditional publishers are better at reaching millenials than you might think. link

-Independent Austin-based agency T3 today announced the addition of Hawk Thompson as content strategy director and Oscar Llarena as head of its new user experience department.

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