Wednesday Odds and Ends

By Kiran Aditham 

-BBDO SF/Cutwater alum Michael Chamberlin joined fellow Bay Area operation Evolution Bureau as director of strategy and innovation.

-Former Dare SVP/managing partner Sandy Fleischer, who helped “architect” the digital agency’s first North American presence in Vancouver, has joined his former colleagues at fellow BC digital shop, Pound & Grain, where he’ll again serve as managing partner.

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-Co.Create whets our appetite for the “British Intelligence Officers Exam,” a new game from W+K Portland for Sony to promote Skyfall. link

-eBay introduces us to “the new eBay.” link

-Y&R and B-Reel teamed up to create an “Anthem” for Dell (above) that’s part of a new corporate campaign for the brand dubbed “Outcomes.”

-The Effie Worldwide crew released their inaugural Effie Report, which analyzes the “drivers of marketing effectiveness.” link

-WPP audience buying unit Xaxis has launched operations in China. link

-Director Tomi Dieguez joined the roster of New York-based prodco, 1stAveMachine. link (pdf)

-New York-based digital agency SarkissianMason won a digital strategy assignment for fashion jewelry brand, Alexis Bittar.

 

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