Wednesday Odds and Ends

By Kiran Aditham 

-Apple thinks PC guys are nothing but slimy suits. link

-Dell and a company called Moonfruit vouch for Twitter marketing. link

-Production company B-Reel signed IKEA “Dream Kitchens” director Anders Hallberg to its roster. link

-Milwaukee-based agency Hoffman York launched a green-themed division dubbed HY-brid. link

-New York firm LeadDog Marketing Group hired former Momentum EVP James “Jamie” Wark as COO. link

-When does a consumer find authenticity in a brand? link

-DirecTV’s new NFL spots rub someone the wrong way. link

-The Art Directors Club is screening very short films based on “The Age of Opulence” tonight in NYC. link

-European online ad spending is expected to boom in 2010. link

-TENA does its best to peddle bladder protection to women. link

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