Wednesday Morning Stir

By Erik Oster 

-Barkley launched a “Big Draft” campaign for the NFL Inspire Change program and the Big Brothers Big Sisters (BBBS) organization (video above).

Nature Made selected Publicis New York as agency of record, following a review.

22squared hired Erica Hoholick, former Phenomenon president, as chief client officer.

-Mcgarrybowen named Lucia Grillo as U.S. chief operating officer.

-MDC Partners agencies 72andSunny and CPB, production company Hecho Studios, digital agency Instrument, and strategy and design consultancy Redscout formed a collective or “constellation.”

-Business Insider reports that MDC Partners also plans to move its New York headquarters and most of its agencies’ New York offices, to One World Trade Center by the end of the year.

-Performance branding company Agency Within has rebranded to Within. ”

“The traditional agency model is dying due to its siloed focus on tactics in channels. There is no holistic strategy, leading brands to short-sighted efforts that create a disjointed customer experience. Within is built on performance branding principles that collapse the marketing funnel,” Within CEO Joseph Yakuel explained. “This allows brands to maximize growth while building stronger connections with their customers. Our performance branding process allows brands to meet short-term goals without sacrificing long-term growth and profitability.”

-Unilever will stop advertising ice cream and other foods and beverages to children under 12, citing childhood obesity concerns.