Wednesday Morning Stir

By Erik Oster 

-To promote the Ford EcoSport’s anti-skid capability, GTB removed the sound of sneakers squeaking from one minute of a Brazilian Basketball League game (video above).

-Wavemaker retained the $60 million Chevron global media account. Sources claimed OMD, Carat and Havas Media also participated in the review.

-Former Ogilvy and Fallon exec Mandana Mellano is opening a Los Angeles talent and recruitment practice.


-The U.K.’s Advertising Standards Authority (ASA) banned a campaign from the U.K. government instructing E.U. citizens on how to stay in the U.K after Brexit, calling it “misleading.”

-Democratic presidential candidates are spending big on social media, leading to an increase in cost for Facebook ads.

-Google warned against blocking cookies entirely, instead suggesting a “privacy sandbox.”

Peloton CEO John Foley said the exercise bike company “sells happiness,” which apparently retails for around $2,000.