Wednesday Morning Stir

By Erik Oster Comment


-MullenLowe Singapore takes “The Long Walk” with Cristiano Ronaldo in a new ad for hair care brand Clear (video above).

-U.S. agencies won 3 out of 4 Grand Prix awards at Cannes. You’ll never guess what took home the Entertainment for Sport Grand Prix Lion. Just kidding, you already knew what was going to win.

-WPP and Publicis are facing off in a review for the global eBay account.

-The Wall Street Journal examines the phenomenon of large ad agencies acquiring data companies.

-Meanwhile, some creatives are quite tired of hearing about all this great data and how amazing it is.

Martin Sorrell told Accenture’s Brian Whipple “Debate me!” and the result was, apparently, a draw.

-According to a new survey, the majority of consumers see brands as using societal issues as a marketing tactic without making a meaningful commitment.

-The IPA says that awards shows like Cannes Lions’ bias toward short-term campaigns is creating a “creative effectiveness crisis.”

-Facebook is winning over media agencies, upfronts edition.

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