Wednesday Morning Stir

By Erik Oster 

-McCann Madrid staged a medieval “Battle of Flavors” for Fanta (video above).

-Instagram is allowing advertisers to promote influencer content as ads within the platform’s feed.

-U.K. gambling brand William Hill sent creative and media to MullenLowe and 360i ahead of its U.S. expansion.

-Mother hired CSO Matt Tanter from Grey London.

-Design agency Koto created a new logo and website for Back Market, a place to buy refurbished tech.

-Dentsu Aegis Network U.K. and Ireland CSO Matthew Hook is leaving the agency after 17 years.

-Hill Holliday chief innovation officer Mike Proulx tells brands “How to do LGBTQ+ Pride Right.”

-U.K. agencies responded to Donald Trump‘s state visit with a variety of stunts. A lot of good that will do.

-Publicis launched Digitas Sofia as part of Publicis Groupe Bulgaria.