–Robert DeNiro is a Bagel Boss in Engine’s “GoodBagels” campaign for U.K. bakery brand Warburtons (video above).
-Ahead of Smokey’s 75th anniversary, Adweek takes a look at the story behind the bear.
-Campaign overviews the ad world’s “new establishment.”
-Nissan forecast a sharp drop in profits as sales continue to fall.
-Adam&Eve co-founder Jon Forsyth and Simon Massey, founder of brand consultancy The Gild, launched a brand strategy and creative communications agency called Neverland.
-AdAge remembers sketch comic Tim Conway, whose improvisational comedy skills translated to advertising.
-An ad tech executive tells Digiday that rebates are symptomatic of “ad tech’s race to the bottom.”
-One thing agencies can expect this year: more layoffs.
-Creative agency Naked merged with BMF.