Wednesday Morning Stir

By Erik Oster Comment


-180LA targets working parents with its “Discover Your Wings” campaign for University of Phoenix, featuring the for-profit online college’s self-published children’s book The Dragon Who Learned to Fly, co-authored by 180LA art director Elizabeth Lay and copywriter Jim Goodrich (video above).

-It’s that time of year again: Kentucky Derby horse or ad agency?

-The&Partnership hired Colm Murphy from McCann as CSO, making him the third Droga5 vet to join the agency in six months.

-Columbus, Ohio-based consultant and advertising veteran Sarah Trafford Koenig shares what it’s like to work at an agency after its bought by a consultancy.

-Former Y&R global president David Patton joined Technicolor as global president, customer experience and advertising.

-Retailers are struggling with an over-dependence on Facebook.

-Snap London senior account director Gina Hood examines the role of emotional labor in advertising.

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