-RPA created a VR “Magic Snow Globe” personalized for Children’s Hospital of Orange County patients in its holiday campaign for Honda (video above)
-Lidl named Karamaram as its lead creative agency in the U.K., following a review.
-So ad agencies are creative again, now?
-WPP’s new plan reveals less reliance on clients’ media budgets.
-But seriously, George Tannenbaum has the only WPP take you need.
-If he were to start from scratch, Saatchi & Saatchi U.K. president and CEO Magnus Djaba says he’d “start an agency that solves the tensions in our industry,” influence culture and “deliver personalised, one-to-one content at scale.”
-The ASA cleared a National Lottery ad created by adam&eveDDB accused of promoting gambling as a solution to financial woes.
-The MTA may have rejected Tushy’s subway ads, but Michael Che is a fan of the bidet.