Wednesday Morning Stir

By Erik Oster 

-Maker’s Mark launched a “Mark of the Maker” campaign featuring a spot narrated by Scarlett Johansson and featuring music by Moon Taxi (video above).

-Ogilvy appointed Leslie Sims and Piyush Pandey as U.S. and global CCO.

-GroupM downgraded its 2018 ad growth projections and 2019 expectations.


-Project Worldwide acquired New Zealand experiential agency Darkhorse.

-Cannabis company MedMen’s internal agency is set to grow to 50 full-time employees in the next year.

Diageo is the latest client to pressure its agencies on diversity.

-Do influencers sell? Probably.