Wednesday Morning Stir

By Erik Oster 

-Commonwealth//McCann launched a “Scars” spot for Chevrolet Silverado, featuring drivers showing their trucks’ hard-earned scratches and scrapes (video above).

-Design and packaging may be partially to blame for lackluster frozen food sales. Some blame the glass door.

-R/GA U.S. chief creative officer Chloe Gottlieb says the diversity conversation needs to take on intersectionality.

-Advertisers are pretty excited about AR.

-You think your agency culture is a mess? Come work for Google.

-WeWork launched the first campaign from its in-house Creative Project Studio.

-JWT London created this “Humanity Test.”