Wednesday Morning Stir

By Patrick Coffee 

-Natural Light’s regional Super Bowl spot reveals that the brand will be giving away a whopping ONE MILLION dollars for college debt relief. Please tell us this is a joke.

-As reported in The Wall Street Journal yesterday, a former Initiative account director filed suit in New York accusing a now-former Dr. Pepper media manager of forcibly kissing and groping her. You will not be surprised to learn that agency leadership initially did nothing.

-Accenture’s new “innovation hub” in Tokyo is way cooler than your agency’s office, sorry.


-DDB New York associate planning director Neil Simpson thinks we need to rethink how we position brands (given how little consumers really care).

-Credit Suisse downgraded WPP stock to “neutral,” arguing that forecasts predicting 1 percent organic growth this year were “too optimistic.”

-Let’s play “Which Media Agencies Will P&G Cut?

-Toys R Us will close “up to 182” stores across the country as part of its ongoing bankruptcy proceedings.

-Boston-based agency Fuseideas (Foxwoods, Connecticut Lottery) has opened a new office in Hartford.