Wednesday Morning Stir

By Erik Oster 

-KBS Albion and production company Park Pictures created this “Fall In Love Again” broadcast spot as part of a campaign for Thomas Cook (video above).

-Initiative hired Pele Cortizo-Burgess as U.S. chief strategy officer.

-Traction CEO Adam Kleinberg claims that creative shops will lead clients’ media strategy this year. Wait, what?


-WPP acquired Portuguese independent creative agency BAR.

-Adam&EveDDB chief strategy officer Alex Hesz writes that “Strategists will face an unprecedented fight this year to defend the foundations of the value they add for brands.”

-Rapper G-Eazy is cutting ties with H&M over its “racially and culturally insensitive” image, following a similar move by The Weeknd yesterday.

-Posterscope managing director Glen Wilson claims “Outdoor advertising is reaching its big-bang moment.”