-DDB Toronto and the Dairy Farmers of Canada celebrate after “Softball” with a nice cold one (video above).
-Heinz tricked Chicagoans into putting ketchup on hot dogs by calling it “Chicago Dog Sauce.” Chicago Dogs are delicious, by the way, and ketchup doesn’t belong on any hot dog that isn’t also topped with bacon and cheddar.
-The latest in FCB Cape Town’s “It Can Wait” PSA campaign takes a comedic approach before taking a dark turn.
-NBC News launched Stay Tuned, the first daily news show on Snapchat’s Discover platform.
-Copywriter Andrew Boulton examines “Effortless copywriting (and why it takes sooooo much effort to get it right).”
-AMV BBDO head of art Rosie Arnold discusses “swordplay, ‘unstereotyping’ and fighting for a fairer industry” with LBB’s Laura Swinton.
-According to the IPA’s latest Bellwether report, U.K. marketers’ optimism is at the lowest level in four and a half years.