Wednesday Morning Stir

By Erik Oster 

-72andSunny, Yoplait implore mothers to ignore the judgmental jerks and “Mom On” (video above).

Pizza boat is the biggest “disruptor” at Cannes this year. Rumors of its purported deliciousness have yet to be supported by photographic evidence.

-P&G is about halfway through its “transparency overhaul” of media agencies.

-The “#CampaignforEquality” is calling on the ad industry to take action on diversity issues at Cannes.

-Adweek shares “The Story of the Brilliant, Incendiary Trump Ad That Has Cannes Buzzing.”

-Fox is planning to launch a six second ad format on digital and broadcast.

-Epsilon CCO John Immesoete tells AdAge that CMOs hate agencies’ obsession with awards shows.

-WPP invests in…news?