Wednesday Morning Stir

By Erik Oster Comment

-Viral video agency Thinkmodo was behind this “Hum Rider” stunt for Verizon Telematics (video above).

Mac Hagel is returning to Zenith as managing director for its West Coast operations.

Dom Boyd left adam&eveDDB to join Publicis London as chief strategy officer.

-Leo Burnett promoted Jason Williams to the newly-created role of chief creative officer for Australia. 

-Google added additional brand safety controls in response to brands pulling advertising from the platform in the U.K.

-A new ISBA study found that clients are increasingly seeking out on-site and in-house advertising solutions.

-Production company representatives at Advertising Week Europe noted that agencies can rig production costs in ways which aren’t illegal.

-Luxury fashion brand Gucci launched a “collaborative meme project” campaign entitled “#tfwgucci” and, uh, not everybody loved it.

-A Mars study utilizing “emotional intelligence” software company Realeyes found a promising link between facial reactions and ad impact, suggesting the value in measuring the former.