Wednesday Morning Stir

By Erik Oster 

-San Francisco agency Swirl launched a “Save Our Snowmen” PSA campaign for Cool Effect, an online crowdfunding platform dedicated to promoting carbon-reduction initiatives (video above).

-What does the Accenture/Karmarama deal mean? Could it be fewer contracts for creative agencies and more CEOs messing with marketing?

-The New York Times tried Snap’s Spectacles, so now you have to do it too.


-Philip Morris might (eventually) phase out cigarettes. They’re pretty into vaping these days.

-In the meantime, Marlboro Black markets to young smokers who don’t have a cowboy fetish.

Tim Cook talks about Apple’s anti-AIDS campaign with Buzzfeed.

-Digital advertising can’t save itself, much less the newspaper business.

-As predicted, GoPro is layoff off 15 percent of its staff.