Wednesday Morning Stir

By Erik Oster 

-Odysseus Arms launched an ad for HotelTonight suggesting you “Visit, Don’t Stay” for Thanksgiving this year (video above).

Samsung headquarters in South Korea was raided by authorities as part of a corruption investigation linked to last year’s Cheil Industries merger.

-Analytics company Moat is offering a new metric to measure the value of online ad viewing called Moat Video Score.


-Periscope CEO Liz Ross explains “What Marketers Can Learn From America’s Election Shock.” Spoiler alert: data isn’t everything.

-Grey London hired AMV BBDO head of strategy, innovation Lilian Sor as head of strategy.

-An ad for Heinz Baked Beans created by BBH London has been banned by the ASA “for being likely to encourage children to use open tin cans as drums.”

-Adweek explains “Why the Macy’s Thanksgiving Day Parade Is a ‘Dream’ for Brands.”

-It turns out Kellogg’s “independent” panel of dietary experts were paid by Kellogg, provided with pro-cereal talking points.