Wednesday Morning Stir

By Erik Oster 


-BETC Paris launched a campaign for Dom Pérignon’s new P2 champagne starring Christoph Waltz (who, you may recall, also starred in W+K Portland’s “Busy, Busy, Busy” for the Samsung Galaxy Note 7 this summer). 

-The presidential debate broke TV viewing records. We hear it was because people couldn’t wait to see the ads.

-Digiday examines “How British drinking culture hampers diversity in ad land.”

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-Dell CMO Karen Quintos claims “Corporate Social Responsibility Is Not a Marketing Strategy.” We’re not sure we buy it.

-AOL CEO Tim Armstrong asks, If you’re a marketer, should you be upset that Twitter isn’t up to snuff or should you be upset at yourself that you’re not talking to consumers in real time?

-Copywriter Andrew Boulton examines “the difficulties of making a copywriting entrance.”

-What does Facebook know about you, other than the fact that you’d love to work for them?

-Adweek shares what it learned from the first week of the new TV season.

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