–Wendy Clark talks McDonald’s with AdAge: “we feel fairly compensated.”
–Copywriter Andrew Boulton reminds us all that “Writing ceases to be a pleasure as soon as you are paid for it.”
–Gene Wilder lent his voiceover talents to this 1960s Alka Seltzer ad.
–BBH Asia Pacific welcomed creative director Aste Gutierrez.
–Paul Simons thinks clients should remember that “a ‘fresh perspective’ doesn’t always require an agency pitch.”
-WHITE64 partner, creative director Matt Walker explores “4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs.”