-Ogilvy & Mather launched a new campaign positioning Philips as a “health tech” company, with a little help from software engineer and Elvis impersonator Keith Hart (video above).
-Gold’s Gym terminated its franchisee agreement with an Egyptian location which created a social media post with the text “This is no shape for a girl,” accompanied by a picture of a pear.
–Former ad tech employees claim ad tech is a big fraud. Yawn.
-R/GA New York associate director of connections planning Michael Goldstein applies marketing science to determine “How Trumps Grow.”
–Paisano’s Italian restaurant in Albuquerque, New Mexico faced intense social media backlash over its selling of “Black Olives Matter” t-shirts.
–B. Bonin Bough, or the Mondelez version of Shingy, has left to host a TV show produced by LeBron James.
-VML expanded its Kansas City office space.
-72andSunny art director/creative producer (and former contestant on The Bachelor) Sarah Herron created SheLift, a nonprofit designed to boost the confidence of girls with disabilities.