Wednesday Morning Stir

By Erik Oster 

-Pittsburgh agency Where Eagles Dare launched a back-to-school campaign for Gymboree called “#SummerIsOver” (video above).

Digiday on the Kevin Roberts story: “Depending on how it’s framed, one can actually make the case that the gender debate is, in fact, ‘over.'”

-Is an Olympic sponsorship really worth the money for brands? Probably not.

-Newspaper groups News UK, Trinity Mirror, Guardian News & Media, DMG Media, Telegraph Media Group, Northern & Shell launched a probe to consider the feasibility of pooling ad sales

U.K. agencies are super excited about the possibility of advertising on Facebook live video

-FinchFactor made three senior appointments with the arrival of Katrina Drew as communications manager, promotions of Henriëtte Gathier and Laura van Horssen to communication director roles. 

On-train advertising company KBH signed a contract with Eurostar for its digital platform Union Street