-More About Advertising asks “JWT’s Gustavo Martinez is toast – the only question now is how does WPP deal with it?”
–M&C Saatchi digital and direct agency Lida bought a majority stake in New York digital customer experience agency MCD Partners.
-The FTC settled charges against Lord & Taylor for violating its native advertising guidelines by failing to reveal its relationships with paid promoters.
–Corporate finance advisory firm Ciesco finds “IPG leads the holding company pack in 2015.”
–Razorfish and Aviva launched a “Financial Personality Profiler” encouraging users to examine their saving and spending patterns.