Wednesday Morning Stir

By Erik Oster 

-The University of Oregon School of Journalism and Communication created a tribute to Kobe Bryant entitled “Dear Kobe Bryant” (video above). 

Creativebrief managing director Charlie Carpenter says, “The age of nastiness is over for agencies.”

-DeutschMusic signed Grammy-nominated singer/songwriter Charlie Puth

-Mountain Dew will air its first in-game Super Bowl ad since 2000, promoting its Mtn Dew Kickstart line.

-CreativeReview tackles Coca-Cola’s new “Taste the Feeling” tagline.

Uber purchased the exclusive advertising rights to Super Bowl 50 (reportedly paying at least $250,000 to $500,000), shutting out its competitors. 

-Former Euro RSCG New York executive creative director Michael Lee asks, “What Makes the Perfect Brand Pitchperson?

-Heinz is returning to the Super Bowl for the first time since 2014.