Wednesday Morning Stir

By Erik Oster 

-Aardman Animations created a “Special Delivery” interactive holiday video for Google (video above).

-School co-founder Max Lenderman says, “Next year, our industry needs to get real.”

-RTO+P chief creative officer Steve O’Connell writes “Dear Santa… We Think We’ve Been a Pretty Good Industry This Year.”

-Adweek lists which brands “Broke the Internet in 2015.”

-Nike attributed its Chinese profit surge to a Singles Day boost.

-Digiday asked agencies to describe themselves in 140 characters.

-Volkswagen scrapped its “Das Auto” tagline.