-Spies Travel Denmark launched “Do It For Mom,” a follow-up to last year’s “Do it for Denmark” (video above).
–Adblock Plus plans to allow an independent review board to determine which ads qualify as “acceptable” to pass through its filters.
–LOVE CEO Trevor Cairns asks “Why have marketers stopped putting creativity first?”
-Celebrity Cruises selected Water Cooler Group as its media buying and planning agency following a review.
-The Utah Office of Tourism awarded creative agency Struck with a five-year contract.
–Canadian agency Rethink handed out cereal boxes with little wrecked cars on Ontario college campuses to raise drunk driving awareness for for advocacy group Arrive Alive (an effort which somewhat resembles a recent Miami Ad School project).
-Adweek explores how “If Twitter Goes Beyond 140 Characters, Brands Will Follow With More Customer Service.”
–John Donovan, vice president, U.K. sales for GumGum makes “The case for in-image advertising.”