-YARD launched “What Does Leading Look Like?” to promote The Limited’s fall 2015 line (video above).
-The State of Ad Blocking report found that ad blocker usage is highest among millenials and high income earners.
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-Paddy Power selected Amsterdam-based WE ARE Pi as its new “brand mischief” agency.
-Adweek explores “How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO.”
-McDonald’s is giving away Roald Dahl books with Happy Meals in the U.K.
-“Ogilvy & Mather’s Abi Sekimitsu Talks Cutting-Edge Content in Japan” with LBB.
-McDonald’s Sweden is taking reservations for the debut of the new Maestro Classic burger.
-BBDO chief creative officer David Lubars gives some career advice.