Wednesday Morning Stir

By Erik Oster 

-YARD launched “What Does Leading Look Like?” to promote The Limited’s fall 2015 line (video above).

-The State of Ad Blocking report found that ad blocker usage is highest among millenials and high income earners.

-Paddy Power selected Amsterdam-based WE ARE Pi as its new “brand mischief” agency.

-Adweek explores “How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO.”

-McDonald’s is giving away Roald Dahl books with Happy Meals in the U.K.

-“Ogilvy & Mather’s Abi Sekimitsu Talks Cutting-Edge Content in Japan” with LBB.

-McDonald’s Sweden is taking reservations for the debut of the new Maestro Classic burger.

-BBDO chief creative officer David Lubars gives some career advice.